









Hala Straight Up
The Nimble All-Around Inflatable SUP. Efficient, quick, and ready for anything, the Straight Up delivers Hala's go-anywhere performance in a sportier 10' × 33" package. Rated for 325+ lbs of paddler and gear. More responsive than the Hoss, with the same all-water capability — flatwater lakes, ocean swell, and rivers to intermediate rapids with a fin swap.
A long, gradual rocker profile makes the Straight Up genuinely fun: it glides on flatwater, handles intermediate rapids with a fin swap, and rewards paddlers who want to push their skills without changing boards. A natural fit for smaller paddlers — and equally loved by larger paddlers who want a sportier, nimbler feel.
Ships complete: 9" Race Center Fin, LeverLock adjustable travel paddle, high-pressure pump, padded board bag, leash, fin key, and repair kit. Swap to a shorter gummy fin for rivers — no tools needed. Full fin options → Fin compatibility and board comparisons are below.
🏄 Fin System & Upgrade Options
Center Fin: Air7 Snap-In System
The Straight Up uses the Air7 snap-in fin box — no screws, no tools. Press the release tab to swap fins in seconds. Compatible with standard SUP fins.
| Fin | Size | Status | Best For |
|---|---|---|---|
| Race Center Fin | 9" | Included | Flatwater, lakes, ocean, coastal touring |
| Gummy River Fin | 4.5" | Sold separately | Rivers, Class I–III, mellow currents |
| River Fin | 6" | Sold separately | Mild rivers, added tracking in light current |
▶ How the Air7 snap-in fin works
📐 Full Specs & What's Included
Board Dimensions
| Length | 10' (305 cm) |
| Width | 33" (84 cm) |
| Thickness | 6" (15 cm) |
| Board Weight | ~27 lbs (12.2 kg) |
| Capacity | 325+ lbs (148 kg) — paddler + gear |
| Volume | ~310 L |
| Max PSI | 20 PSI |
Construction
| Core | Dual-layer PVC drop-stitch |
| Outer layer | Glued and welded PVC laminate |
| Deck pad | Full-deck EVA foam, diamond cut |
| Warranty | 5 years |
What's in the Box
- Hala Straight Up inflatable SUP board
- 9" Race Center Fin
- LeverLock adjustable travel paddle
- High-pressure dual-action pump with gauge
- Padded board bag
- Board leash
- Fin key
- Repair kit with extra valve
⚖️ Compare All 6 Hala Boards
Not sure which Hala board is right for you? Here's the full lineup side-by-side.
| Series | Board | Size | Character | Best For |
|---|---|---|---|---|
| Charge | Atcha 86 | 8'6" × 34" | Freestyle / nimble | River surfing, technical Class III–IV moves |
| Charge | Atcha 96 | 9'6" × 36" | Dynamic / stable | Big water, high flows, first river board |
| Adventure | Radito | 10' × 34" | Agile / expedition | River + lake crossover, multi-day floats |
| Adventure | Rado | 10'10" × 35" | Steady / expedition | Multi-day trips, SUP fishing, heavy loads |
| Cruise | Straight Up ◄ you're here | 10' × 33" | Versatile / fun | Flatwater, light rivers, all-around paddling |
| Cruise | Hoss | 10'10" × 35" | Stable / steady | Beginners, yoga, fishing, max stability |
Choose options












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Industry leading quality + construction
5-year warranty
Hala Gear offers an industry-leading 5-year warranty on every SUP. We use quality materials and a unique construction process to create top-of-the-line boards that are built to last.
Every seam is double-glued and mechanically welded to guarantee durability for decades to come. No matter how many times you roll your board, how you store it, or where you paddle, your SUP will withstand any adventure.

Attention to every detail
It's in our DNA
You'd be amazed how much of a difference centimeters will make when adjusting SUP rocker. In 2025, Hala Gear SUP is making high-performance and purpose-built boards that are better than anything we've ever put out there.
Each board excels at its intended
purpose, and each small design improvement adds up to Hala raising the bar and resetting the standard in whitewater performance and inflatable
board design.

2025 highlights
Air7 Fin Box
Universal US fin box — swap fins in seconds with no tools, from a 9" race fin to a 3" river stubby.
Woven Drop-Stitch
Premium construction delivers a rigid, responsive feel without added weight or bulk.
Welded Seams
Every seam is double-glued and mechanically welded — backed by an industry-leading 5-year warranty.
All-Conditions Shape
10' × 33" hull handles flatwater lakes, coastal paddling, light rivers, yoga, fishing, and casual touring.
9" Race Fin Included
Deep-tracking race fin for flatwater and open water comes standard in the box.
Multiple Carry Handles
Center carry handle plus reinforced nose and tail handles for easy transport from any angle.


Compare all Hala SUP models
| Series | Board | Size | Character | Best for |
|---|---|---|---|---|
| Charge | Atcha 86 | 8'6" × 34" | Freestyle / nimble | River surfing, technical moves, lighter paddlers |
| Charge | Atcha 96 | 9'6" × 36" | Dynamic / stable | Big water, high flows, heavier paddlers |
| Expedition | Radito | 10'0" × 34" | Agile / nimble | Rivers, lakes, lighter paddlers, responsive touring |
| Expedition | Rado | 10'10" × 35" | Steady / stable | Multi-day trips, heavy gear loads, larger paddlers |
| Cruise | Straight Up | 10'0" × 33" | Versatile / nimble | All-around use, flatwater, light rivers, yoga, fishing |
| Cruise | Hoss | 10'10" × 35" | Stable / steady | Beginners, yoga, fishing, widest most stable platform |
All Hala Boards
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