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Hala Straight Up

Sale price$999.00
(4.9)

The Nimble All-Around Inflatable SUP. Efficient, quick, and ready for anything, the Straight Up delivers Hala's go-anywhere performance in a sportier 10' × 33" package. Rated for 325+ lbs of paddler and gear. More responsive than the Hoss, with the same all-water capability — flatwater lakes, ocean swell, and rivers to intermediate rapids with a fin swap.

A long, gradual rocker profile makes the Straight Up genuinely fun: it glides on flatwater, handles intermediate rapids with a fin swap, and rewards paddlers who want to push their skills without changing boards. A natural fit for smaller paddlers — and equally loved by larger paddlers who want a sportier, nimbler feel.

Ships complete: 9" Race Center Fin, LeverLock adjustable travel paddle, high-pressure pump, padded board bag, leash, fin key, and repair kit. Swap to a shorter gummy fin for rivers — no tools needed. Full fin options → Fin compatibility and board comparisons are below.

Complete Hala Straight Up inflatable paddle board kit, featuring a board with green, blue, and yellow mountain design deck pad. Includes travel bag, dual-action hand pump, adjustable paddle, center fin, and repair kit.
Hala Straight Up Sale price$999.00
Hala Straight Up board schematic showing top and bottom view layout of the 10 ft x 33 inch inflatable SUP
Hala Straight Up board dimensions: 10 ft length, 33 inch width

Video

Hala Gear 5-year warranty backed by double-glued and mechanically welded seams on every SUP board

Industry leading quality + construction

5-year warranty

Hala Gear offers an industry-leading 5-year warranty on every SUP. We use quality materials and a unique construction process to create top-of-the-line boards that are built to last.

Every seam is double-glued and mechanically welded to guarantee durability for decades to come. No matter how many times you roll your board, how you store it, or where you paddle, your SUP will withstand any adventure.

Explore Anywhere rocker profile diagram for Hala Cruise series inflatable SUP, showing rocker shape optimized for flatwater lakes, coastal paddling, and light river use

Attention to every detail

It's in our DNA

You'd be amazed how much of a difference centimeters will make when adjusting SUP rocker. In 2025, Hala Gear SUP is making high-performance and purpose-built boards that are better than anything we've ever put out there.

Each board excels at its intended
purpose, and each small design improvement adds up to Hala raising the bar and resetting the standard in whitewater performance and inflatable
board design.

New Straight Up features for 2025: Woven drop-stitch construction, welded seams, Air7 fin box for versatile flatwater and light river use

2025 highlights

Air7 Fin Box

Universal US fin box — swap fins in seconds with no tools, from a 9" race fin to a 3" river stubby.

Woven Drop-Stitch

Premium construction delivers a rigid, responsive feel without added weight or bulk.

Welded Seams

Every seam is double-glued and mechanically welded — backed by an industry-leading 5-year warranty.

All-Conditions Shape

10' × 33" hull handles flatwater lakes, coastal paddling, light rivers, yoga, fishing, and casual touring.

9" Race Fin Included

Deep-tracking race fin for flatwater and open water comes standard in the box.

Multiple Carry Handles

Center carry handle plus reinforced nose and tail handles for easy transport from any angle.

Straight Up fin options: Air7 fin box compatible with 9 inch Race Center Fin, 8 inch Flex Center Fin, 4.5 inch Gummy Center Fin, and 3 inch Stubby Gummy Center Fin. All install with a thumb screw, no tools needed.

Fin compatibility

Air7 Fin Box — Center Fins

  • 9" Race Center FinIncluded. Deep-tracking fin for flatwater, lakes, and open water — maximum straight-line drive.
  • 8" Flex Center FinLake touring and mild ocean — slightly flexible tip for forgiving, smooth performance.
  • 4.5" Gummy Center FinShallow rivers and rocky conditions — bounces off obstacles instead of catching.
  • 3" Stubby Gummy Center FinUltra-shallow water and extreme rocky approaches where a longer fin would drag.

All fins install with a thumb screw — no tools needed. Compatible with any standard US fin box fin.

Fin Box Type

  • Air7 / US Fin BoxUniversal standard — compatible with fins from any brand that makes US-box fins. Huge aftermarket selection available.

Single center fin setup. No side-bite fin boxes on this model — designed for flatwater, coastal, and all-around use.

Hala SUP board comparison chart: Charge series Atcha 86 (8'6 x 34 inch, freestyle, more nimble) vs Atcha 96 (9'6 x 36 inch, dynamic, more stable). Expedition series Radito (10 ft x 34 inch, agile, more nimble) vs Rado (10'10 x 35 inch, steady, more stable). Cruise series Straight Up (10 ft x 33 inch, versatile, more nimble) vs Hoss (10'10 x 35 inch, stable, more stable).

Compare all Hala SUP models

Series Board Size Character Best for
Charge Atcha 86 8'6" × 34" Freestyle / nimble River surfing, technical moves, lighter paddlers
Charge Atcha 96 9'6" × 36" Dynamic / stable Big water, high flows, heavier paddlers
Expedition Radito 10'0" × 34" Agile / nimble Rivers, lakes, lighter paddlers, responsive touring
Expedition Rado 10'10" × 35" Steady / stable Multi-day trips, heavy gear loads, larger paddlers
Cruise Straight Up 10'0" × 33" Versatile / nimble All-around use, flatwater, light rivers, yoga, fishing
Cruise Hoss 10'10" × 35" Stable / steady Beginners, yoga, fishing, widest most stable platform

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