Name: Straight Up Inflatable SUP
Brand: Hala Gear
Price: 999.00 USD
Availability: InStock

Complete Hala Straight Up inflatable paddle board kit, featuring a board with green, blue, and yellow mountain design deck pad. Includes travel bag, dual-action hand pump, adjustable paddle, center fin, and repair kit.

Top-down view of the Hala Straight Up inflatable paddle board with a green, blue, and yellow mountain design. Includes front bungee storage and a stable shape for flatwater and light river paddling.

Side view of the Hala Straight Up inflatable paddle board, featuring green rails with 'Straight Up' branding and a mounted 9-inch center fin.

White Hala Gear dual-action hand pump with black handles and hose, used for inflating stand-up paddleboards.

Hala travel bag in gray and blue with wheels and backpack straps, designed for easy transportation of a paddle board.

Straight Up Inflatable SUP

$999

| 10' X 33" X 6"

Recommended Accessories:

Hoss Inflatable SUP $999.00

The Ultimate Medium All-Around Inflatable Paddle Board. Versatile, sporty, and ready for anything, the Straight Up is built for paddlers who want to cruise anywhere! With a balanced 33” width, this board delivers a smooth, confident ride whether you’re gliding across a lake or tackling a river run.

Designed as a smaller, more agile sibling to the Hoss, the Straight Up is perfect for smaller paddlers or anyone craving effortless maneuverability. Glide smoothly across flatwater while still having the confidence to take on rivers. Its long, gradual rocker profile ensures easy handling in intermediate rapids, while the center race fin keeps you tracking straight on calm waters.

Ready for a new challenge? A quick swap to a short fin instantly transforms it into a river-ready powerhouse.

Perfect for beginners finding their stride and experienced paddlers looking for an adventure-ready companion, the Straight Up is all about quality, affordability, and versatility. Whether you're exploring tranquil lakes or charging downriver, the Straight Up is designed to grow with you and your adventures.

B-line 3-piece paddle included
Double-layered side walls
Welded seams
Woven Drop Stitch
Weight: 19 Lbs.
9" center race fin
Hand pump
Rolling bag
Repair kit

One fin to rule them all. This board's shape has been optimized to cruise like a dream with one center fin and no side fins. This reduces drag on the water, and setup time in the parking lot! Utilizing a US center fin box, the surface area of the 9" center race fin provides all the tracking this board needs for long journeys on the water. Surfing or hitting the river? Swap the center fin for a flex fin or a shorter fin to suit your needs. Check out the video below to see the installation of our 8" flex fin into the US standard fin box:

nose and tail handles for easy carrying. shock cord quick stash. 10 soft and centralized rigging points. Croc skin 4mm eva deck pad. Tail D ring. Soft, padded center step-flat handle, 2 fixed 2.5

Industry leading quality + construction

5-year warranty

Hala Gear offers an industry-leading 5-year warranty on every SUP. We use quality materials and a unique construction process to create top-of-the-line boards that are built to last.

Every seam is double-glued and mechanically welded to guarantee durability for decades to come. No matter how many times you roll your board, how you store it, or where you paddle, your SUP will withstand any adventure.

Attention to every detail

It's in our DNA

You'd be amazed how much of a difference centimeters will make when adjusting SUP rocker. In 2025, Hala Gear SUP is making high-performance and purpose-built boards that are better than anything we've ever put out there.

Each board excels at its intended purpose, and each small design improvement adds up to Hala raising the bar and resetting the standard in whitewater performance and inflatable board design.

The Do-It-All Board

I recently took the new Hala Straight Up on a trip to Punta de Mita, Mexico, and it absolutely delivered in every way. From paddling out in calm waters to catching some fun waves, this board handled everything I threw at it.

Stability: Right away, I noticed how solid and balanced it feels. Even in choppy conditions, it provided a super stable platform, making it great for both casual cruising and more dynamic paddling.

Rocker: The updated rocker profile is dialed in perfectly—it keeps the nose from pearling when riding waves but still tracks well on flat water. It’s a great balance between playfulness and efficiency.

Glide: For an inflatable, the glide is impressive. It moves smoothly across the water without feeling sluggish, making long paddles enjoyable and effortless.

Surfing Ability: I was surprised by how well this board surfs! It catches waves easily, and the maneuverability is solid for an inflatable. It’s obviously not a hardboard, but for travel and versatility, it’s a killer option for both flatwater and surf.

Overall, the Hala Straight Up is a travel-friendly, do-it-all board that shines in a variety of conditions. Whether you’re exploring the coastline, paddling into waves, or just enjoying a casual cruise, this board is a blast. Highly recommend!

Thank so much for the in depth review, Eli!

The best company

The owner of Hala is so nice and has stellar customer service skills. Wouldn’t want to buy a paddle board anywhere else.

Thank you for taking the time to leave such a kind review! We're lucky to have a great owner who cares so much about our customers.

I had the pleasure of

I had the pleasure of trying out the Hala Gear Straight Up Inflatable SUP Kit, and I must say, it's an absolute game-changer! From the moment I unpacked it, I was impressed. Inflating the board was a breeze. The included pump made it quick and effortless, and the board was ready to go in no time. No need for any special equipment or strenuous effort. The convenient roller bag is a lifesaver. Not only does it make transportation a breeze, but it also keeps everything organized. The ability to carry the entire kit in one bag is fantastic, especially for those who love to explore different waterways. Now, when it comes to balancing on the board, I was pleasantly surprised. The Hala Gear Straight Up Inflatable SUP Kit offers excellent stability. Whether you're a beginner or an experienced paddler, you'll find it easy to maintain your balance. It's great for both calm waters and a bit of an adventure in choppier conditions. What truly sets this kit apart is how easy it is to deflate and pack back up. No more struggling with bulky hardboards or complicated storage. Just roll up the deflated board, pack it into the roller bag, and you're ready to hit the road. In conclusion, the Hala Gear Straight Up Inflatable SUP Kit is a must-have for paddleboard enthusiasts. It combines convenience, stability, and portability into one amazing package. Whether you're a seasoned pro or a beginner, this kit will enhance your paddling experience.