Attracting First-Timers

Hala Gear Outdoor Retailer 2014

In the world of stand-up paddleboards, Hala Gear introduces the new Hala Peño, an inflatable SUP designed to surf standing waves and stomp whitewater. At 7 feet, 11 inches in length, with a 33-inch width and six-inch thickness, it’s billed as the company’s new “playboat” for the river. It also comes with a swallow tail and unbreakable quad fin.

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