And Hala Gear had 45% sales increase in April 2020 over April 2019 – the highest ever, even during spring snowmelt, according to communications coordinator Victoria Ohegyi. "We are seeing an increase in new customers because people are expanding what their 'new normal' looks like and are adopting new hobbies and activities," Ohegyi says. Fresh paddlers are trying out SUPs or are kayaking for the first time, while experienced paddlers are using their quarantine to scour sales and upgrade or repair their well-loved whitewater gear."